The following are some of the things which your jeweler may not want you to be aware of, Diamonds are not as rare as one might think. High markups, which far outweigh what we paid for them, can be gotten.
Gems in general, have their value based on how rare they are. Diamonds are not rare at all. Huge safehouses owned by the De Beers cartel, hold a large percentage of the world’s diamond supply. If those diamonds are ever released, diamonds would basically be worth nothing. So, one can see that their rareness is artificial. In many African countries, one can get rough-cut diamonds for the low price of about $15.
Diamond wedding rings are marked up by an average ranging from about 300% to an enormous 1000%. The common markup, however, is 300%. 1000% markups are not very common, but they happen nonetheless.
2.) In a top of the line gold setting, artificial diamonds will be less than a thousand.
3.) That ‘perfect” stone you love, was not so perfect before the face-lift.
Those amazing diamonds you see when you go to your jewelers are not always what they appear to be. A treatment known as ‘fracture-filling” exists, for example, where the cracks visible in diamonds are subsequently covered with glasslike material.
This makes one wonder though if diamonds are expensive because they are “scarce”, then why sell diamonds that have been ‘watered down’? Won’t that eventually drive the demand down and defeat the purpose?